12-13/2025
As oil producers enter another year of operating in mature and technically demanding reservoirs, artificial lift strategy is quietly undergoing a shift. Rather than pursuing short-term production gains, operators are increasingly prioritizing engineering accuracy, system reliability, and lifecycle cost control.
At the center of this transition is the oil rod pump, still the most widely installed artificial lift system in onshore oilfields worldwide. Industry experts note that its long-term performance depends less on the pump itself and more on how rigorously it is selected.
In recent months, engineering teams across Asia, the Middle East, and parts of Latin America have revisited formal pump selection standards as failure rates in complex wells continue to rise.